Why Separate Online Personas Are No Longer Optional

The average person has 100+ online accounts. Data brokers have become extraordinarily efficient at linking these accounts together, building comprehensive profiles that include your real name, address, employment history, and behavioral patterns.

Compartmentalization, keeping different aspects of your online life separate, is the only reliable defense. By using distinct personas with unique fingerprints, IP addresses, and email addresses, you make it mathematically infeasible for trackers to connect your activities.